Founded in the Pacific Northwest, GO'C is a design-led architecture practice shaped by the interplay of rational thinking and artistic expression. Our work spans residential, hospitality, commercial, and cultural projects, each informed by climate, landscape, and the character of its community and clients. We cultivate a collaborative design ethos dedicated to producing expressive, contextual architecture that is environmentally responsive, enduring, and deeply rooted in place.
FOUNDERS
Jon Gentry and Aimée O’Carroll founded the practice in 2012, guided by a commitment to design excellence and a deeply collaborative approach. Jon grew up in North Carolina, where early exposure to utilitarian structures shaped his interest in practical, resourceful design and a willingness to challenge conventions. Aimée grew up in the heart of London within a family of architects spanning three generations, where growing up within a family of architects spanning three generations fostered a lasting engagement with the built environment.
Together, our practice blends practicality with imagination, where careful analysis meets a spirit of exploration. Our process is rigorous and open, shaped by both knowledge and curiosity. The ambition behind our work is to expand the possibilities of architecture in service to clients, communities, cultures, and landscapes.
VALUES
A SENSE OF KINSHIP
Our clients are our collaborators, our partners in creation. The relationships we build with them, as well as our community of artists and craftspeople, are as enduring as the work.
A DISCERNING APPROACH
We begin with curiosity, inviting every voice into open exploration. Each idea is tested, challenged, and felt through. We design with clarity, refining what carries the greatest depth and resonance. At each step we ask: does this feel right for this purpose and for this place?
A DARING PRACTICE
We create space for the most exciting ideas to come forward. Pushing and blurring boundaries, we investigate what is possible in pursuit of discovery.
A TACTILE NATURE
The close study of site, material, and craft guides our conceptual exploration. An intimate knowledge of the building process enables us to make the most ambitious ideas real.
PROCESS
Our design process begins with listening and learning from each project’s landscape, history, and culture while understanding our clients' values and vision. The narrative of each project is developed with our clients, revealed through careful study of the site, and refined through collaboration with our consultants and builders. Working with thoughtful purpose and sensitivity to place and people helps us balance our commitments, uphold our values, and proceed responsibly with our work. We strive for enduring architecture that is shared across generations, aligning our studio with clients seeking thoughtful, long-lasting design. Decisions are guided by open dialogue, clear intent, and a structured, iterative process. We pursue timeless solutions through simplicity, proportion, and an honest expression of materials.
SERVICES
We provide full architectural and interior design services for residential, hospitality, commercial, and cultural projects. Our work is grounded in an integrated approach that brings together architecture and interiors, extending into site design to shape buildings and the sequences of arrival, landscape, and hardscape that frame them. Our interior work includes detailed documentation, finish and fixture selection, custom millwork and hardware design, and furnishings coordination.
We are licensed in Washington, Oregon, Idaho, Montana, Utah, Colorado, and the United Kingdom, and extend our practice across the United States through licensure by reciprocity and internationally through collaboration with local architects of record as project needs require. To learn more about working together, please reach out to us at info@gocstudio.com.
OFFICE LOCATIONS
GO'C | SEATTLE, WA (Main)
GO'C | INDIANOLA, WA (Satellite)
JON GENTRY, AIA, LEED AP
PARTNER / ARCHITECT
AIMÉE O’CARROLL, ARB
PARTNER / ARCHITECT
MAX HUNOLD, RA
ARCHITECT
WENYA ZHAO, LEED GA, WELL AP
DESIGNER
JEREMY McGLONE
DESIGNER
Awards & Recognition
IOLAIR
Honor Award, AIA Seattle Honor Awards for Washington Architecture
CERAMICS STUDIO
Honorable Mention, AIA Seattle Honor Awards for Washington Architecture
CERAMICS STUDIO
Honor Award, Residential Design Architecture Awards
BLATTO BOAT
Citation Award, Residential Design Architecture Awards
IN-KIND HOUSE
Honor Award, Residential Design Architecture Awards
TINYLEAF
Citation Award, Residential Design Architecture Awards
THE RAMBLER
Honor Award, AIA Seattle Honor Awards for Washington Architecture
MINI MART CITY PARK
Award of Merit, AIA WA Council Civic Design
THE RAMBLER
AIA National Housing Award
MINI MART CITY PARK
AIA National Small Projects Award
THE RAMBLER
Citation Award, Residential Design Architecture Awards
SOUND HOUSE
Citation Award, Residential Design Architecture Awards
MINI MART CITY PARK
Honor Award, AIA Seattle Honor Awards for Washington Architecture
ALTON WINES
GRAY Awards Finalist, Architecture - Commercial
WESTERN STUDIO
Merit Award, AIA Northwest and Pacific Region
AIA EMERGING FIRM AWARD
AIA Northwest and Pacific Region
FRED HUTCH VISITOR CENTER
Merit Award, SEGD Global Design (in collaboration with Studio Matthews)
WA_SAUNA
National AIA Small Project Award
WA_SAUNA
Architectural Review Pop Up Award (Shortlist)
WA_SAUNA
The Architect's Newspaper Best of Design Awards (Honorable Mention)
Selected Press
Ocean Home Magazine
Top Coastal Architects 2025
ARCHITECTURE LAB MAGAZINE: 012 STEEL
Interview: Jon Gentry and Aimée O'Carroll | GO'C
Contextual Design Process
Dwell
Tinyleaf - She Built a 330-Square-Foot Cabin in One of Washington’s Biggest Outdoors Destinations
Designboom
GO'C completes 'Tinyleaf,' a compact outpost embedded into the northwestern woods
Domus
Mini Mart City Park - In Seattle, a gas station transformed into a place of community and art
Amazing Architecture
The Rambler by GO'C in Indianola, Washington (USA), showcases the labor of the homeowners and their friends
Rethinking The Future
Mini Mart City Park
Methow Home 2024
Tinyleaf - Settling Into The Landscape
Ocean Home Magazine
Top Coastal Architects 2024
DEZEEN
The Rambler - Grounded to the Earth
THE NEW YORK TIMES
The Rambler - Designed to Make New Memories
NUVO
Home of the Week: The Rambler by GO'C
Tideland Magazine
The Rambler - A Dreamy Modern Cabin
PORTRAIT MAGAZINE
The Rambler - A Labor of Love
METROPOLIS
Mini Mart City Park - Transforming a Gas Station into a Community Asset
METROPOLIS
Alton Wines by Mike Welton
Dwell
A Refreshed Midcentury Seattle House Keeps the Details and Cleans Out the Rough Edges by Rachel Gallaher
THE NEW YORK TIMES
Sound House - For a Modern ‘Brady Bunch,’ a Modernist Family Home in Seattle
Wallpaper
This Seattle House is a perfectly poised modern family home
PORTRAIT MAGAZINE
Cover Story - Sound House by Donna Pizzi
DEZEEN
Sound House by Jenna McKnight
Metropolis Magazine
Alton Wines - In Walla Walla, Washington, a Tasting Room for a Small Winery Treats Guests to Constant Discovery
Seattle DJC
Western Studio
1889 Washington’s Magazine
COR Cellars - A winery in the Gorge celebratges the local terroir
Dezeen
Western Studio
AIA Seattle
Emerging Architect Award
Archdaily
Ritual Room / GO'C
Dezeen
Substantial HQ: GO'C Revamps Century Old Seattle Building
Mobitecture, Phaidon
Architecture on the Move
Contemporist
A new building for this winery in the hills of Washington State
The Seattle Times
A place to fill up with art
Dezeen
GO'C designs low-lying winery to blend with Washington's natural terrain
Gray Magazine, Issue 31
Mini Mart City Park: Gas to Grass
Time Out London
Seattle’s floating sauna
Cladmag, Issue 1
On the water
Dwell
Cold Sweat
Dezeen
wa_sauna by GO'C floats on Seattle's Lake Union
Divisare
GO'C wa_sauna
The Architect’s Newspaper
Best of Design Awards
Dezeen
Seattle shop by GO'C has racks controlled by hand crank
Slate
National AIA Small Project Awards
City Arts Magazine
Future List: The Architects: GO'C
Gray Magazine, Issue 19
Hot New Next
Lectures & Presentations
NORDIC NORTHWEST - NORDIA HOUSE
Modern Sauna Architecture
SEATTLE AIA - TRANSFORMING RESIDENTIAL PRACTICE
The Rambler: Community and Craft
UNIVERSITY OF WASHINGTON
Firm Typology Presentation, Professional Practice
SEATTLE AIA PRESIDENT'S DINNER
Honoree: Regional Emerging Firm Award
A&R SOLAR
Invited guest speaker
UNIVERSITY OF WASHINGTON
Firm Typology Presentation, Professional Practice
SEATTLE CENTRAL COLLEGE
Invited guest lecture to Graphic Design Students
RURAL STUDIO
Invited guest speaker at 2015 Soup Roast
UNIVERSITY OF WASHINGTON
Invited guest critics for Graphic Design program presentations