Profile

Founded in the Pacific Northwest, GO'C is an award-winning architecture & design studio inspired by the interplay of rational design and artistic expression. From residential to commercial and arts-focused civic spaces, we thrive in the challenges and opportunities of site-specific work. Our mission is to cultivate a collaborative design ethos dedicated to producing expressive and contextual architecture that enriches its place.

FOUNDERS

Founding Partner Jon Gentry grew up in North Carolina, developing an eye for utilitarian structures and an impulse to challenge norms. Founding Partner Aimée O’Carroll grew up in the heart of London and comes from a family of architects that reaches back three generations. Together, our studio is driven by practicality and imagination, where thoughtful analysis meets a spirit of exploration. Our process is as rigorous as it is daring; it takes both knowledge and curiosity to turn a brave idea into something real. The ambition behind everything we create is to push the limits of what's possible—in service to clients, communities, cultures, and landscapes.


VALUES

A DEMOCRATIC APPROACH
We believe in the strength of ideas, wherever they come from. We lead with curiosity, leaving conventional roles and hierarchies behind, seeking inspiration through collective exploration.

A DARING PRACTICE
We create space for the most exciting ideas to come to the forefront. Pushing and blurring boundaries, we investigate what is possible in service of creating something new.

A TACTILE NATURE
The close study of site, material, and craft guides our conceptual exploration. An intimate knowledge of the building process enables us to make the bravest ideas real.

A SENSE OF KINSHIP
Our clients are our collaborators, our partners in creation. The relationships we build with them, as well as our community of artists and craftspeople, are as enduring as the work.


PROCESS

Our design process begins with an openness to listen and learn from each project’s landscape, history, and culture while simultaneously understanding our client’s values and vision. The narrative and spirit of each project is developed collectively with our clients, revealed gradually with our understanding and study of the site, and is refined with discussions between our collaborators in design and makers leading the build. Working with thoughtful purpose and sensitivity to place and people helps us balance our commitments, follow our values, and proceed responsibly with our work. We strive for an enduring architecture that is shared and enjoyed for generations and align our studio with clients and projects seeking longevity with responsible designs. Decisions in our practice are reached through collective discussions and iterative design. We seek timeless solutions with simplicity, elegant proportions, and an honest expression of materials leading the way.


SERVICES

We provide full architectural and interior design services to residential, commercial, and arts-focused civic projects. Please contact us directly at info@gocstudio.com to learn more.


OFFICE LOCATIONS

GO'C | SEATTLE, WA (Main)
GO'C | INDIANOLA, WA (Satellite)

Jon Gentry GO'C WEBSITE

JON GENTRY AIA, LEED AP

Partner / Architect

JON GENTRY AIA, LEED AP
Partner / Architect
Jon founded GO'C in 2012 and previously worked as project architect for 9 years in Seattle with a number of award-winning and internationally recognized practices. Growing up in rural North Carolina instilled a strong appreciation for the landscape and a passion for built structures that were grounded in a thoughtful analysis of site and expressive of their pragmatic functions. Jon believes that architecture born of a passionate process and inextricably tied to the act of making can inspire and elevate the everyday. Having designed custom lighting fixtures and furniture that have been exhibited and sold internationally, his work delves into architecture at every scale.

Jon is a licensed architect registered in the state of Washington and a LEED accredited professional with the U.S. Green Building Council.
Aimee O'Carroll GO'C WEBSITE

AIMÉE O’CARROLL ARB

Partner / Architect

AIMÉE O’CARROLL ARB
Partner / Architect
Aimée founded GO'C in 2012. Born and educated in the United Kingdom at the University of Cambridge and the Architectural Association, Aimée moved to Seattle to pursue architectural practice with Jon Gentry after working together transatlantically on several successful design competitions. A one year stint at Rural Studio designing and building a house for $20k in rural Alabama created a passion for hands-on experiences and problem solving. Aimée is passionate about design as a collaborative process and enjoys finding opportunities in this process that blur the conventional perceptions of what we understand as architecture. GO'C has been widely published and recently awarded AIA Emerging Firm of the Year in the Northwest and Pacific Region.
Max Hunold GO'C WEBSITE

MAX HUNOLD

Architect

MAX HUNOLD
Architect
Max joined GO'C in 2021 after moving from his home state of Florida. Having had previous internship experience in Florida and New York City, his architectural interests revolve around how spaces are shaped by individuals’ perspectives and experiences. Max graduated from the University of Florida with a Master of Architecture in 2020 and Bachelor of Design in 2018 having studied abroad for three separate semesters. Other interests of his include traveling and fine arts, and he enjoys drawing and painting in his spare time.

Max is a licensed architect registered in the state of Washington.

WENYA ZHAO

Designer

WENYA ZHAO
Designer
Wenya moved to Seattle and joined GO'C in 2022. Wenya is fascinated by the behavior of people, the passage of time, the movement of light and how these can influence our understanding of architecture and design. She believes our emotions are evoked by the space around us and that architecture has the capability to directly influence our feelings and sensations. Through design, Wenya strives to create experiences that enhance our perception of everyday life. Wenya’s academic journey started with interior design and continued into architecture, earning her Bachelor of Fine Arts in Architecture with a minor in Architecture History from Savannah College of Art and Design in 2022. Wenya is certified LEED GA and WELL AP as well as an Associate AIA member. Beyond her time in the studio she is often trying to “stargaze through the clouds”.

Awards & Recognition

2024

IN-KIND HOUSE

Residential Design Architecture Awards - Honor Award

2024

TINYLEAF

Residential Design Architecture Awards - Citation Award

2023

THE RAMBLER

Honor Award, AIA Seattle Honor Awards for Washington Architecture

2023

MINI MART CITY PARK

AIA WA Council Civic Design Award of Merit

2023

THE RAMBLER

AIA National Housing Award

2023

MINI MART CITY PARK

AIA National Small Projects Award

2023

THE RAMBLER

Residential Design Architecture Awards - Citation Award

2023

SOUND HOUSE

Residential Design Architecture Awards - Citation Award

2022

MINI MART CITY PARK

Honor Award, AIA Seattle Honor Awards for Washington Architecture

2021

ALTON WINES

GRAY Awards Finalist, Architecture - Commercial

2020

WESTERN STUDIO

AIA Northwest and Pacific Region Merit Award

2018

AIA EMERGING FIRM AWARD

AIA Northwest and Pacific Region

2017

FRED HUTCH VISITOR CENTER

SEGD Global Design Merit Award (in collaboration with Studio Matthews)

2016

WA_SAUNA

National AIA Small Project Award

2015

WA_SAUNA

Architectural Review Pop Up Award (Shortlist)

2015

WA_SAUNA

The Architect's Newspaper Best of Design Awards (Honorable Mention)

2015

COR Cellars

ArchDaily Building of the Year Nomination

Selected Press

2023

DEZEEN

The Rambler - Grounded to the Earth

2023

THE NEW YORK TIMES

The Rambler - Designed to Make New Memories

2023

NUVO

Home of the Week: The Rambler by GO'C

2023

Tideland Magazine

The Rambler - A Dreamy Modern Cabin

2023

PORTRAIT MAGAZINE

The Rambler - A Labor of Love

2023

METROPOLIS

Mini Mart City Park - Transforming a Gas Station into a Community Asset

2022

METROPOLIS

Alton Wines by Mike Welton

2022

Dwell

A Refreshed Midcentury Seattle House Keeps the Details and Cleans Out the Rough Edges by Rachel Gallaher

2022

THE NEW YORK TIMES

Sound House - For a Modern ‘Brady Bunch,’ a Modernist Family Home in Seattle

2022

Wallpaper

This Seattle House is a perfectly poised modern family home

2022

PORTRAIT MAGAZINE

Cover Story - Sound House by Donna Pizzi

2022

DEZEEN

Sound House by Jenna McKnight

2022

Metropolis Magazine

Alton Wines - In Walla Walla, Washington, a Tasting Room for a Small Winery Treats Guests to Constant Discovery

2021

Seattle DJC

Western Studio

2020

1889 Washington’s Magazine

COR Cellars - A winery in the Gorge celebratges the local terroir

2019

Dezeen

Western Studio

2018

AIA Seattle

Emerging Architect Award

2018

Archdaily

Ritual Room / GO'C

2017

Dezeen

Substantial HQ: GO'C Revamps Century Old Seattle Building

2017

Mobitecture, Phaidon

Architecture on the Move

2017

Contemporist

A new building for this winery in the hills of Washington State

2017

The Seattle Times

A place to fill up with art

2017

Dezeen

GO'C designs low-lying winery to blend with Washington's natural terrain

2016

Gray Magazine, Issue 31

Mini Mart City Park: Gas to Grass

2016

Time Out London

Seattle’s floating sauna

2016

Cladmag, Issue 1

On the water

2016

Dwell

Cold Sweat

2016

Dezeen

wa_sauna by GO'C floats on Seattle's Lake Union

2017

Divisare

GO'C wa_sauna

2015

The Architect’s Newspaper

Best of Design Awards

2015

Dezeen

Seattle shop by GO'C has racks controlled by hand crank

2015

Slate

National AIA Small Project Awards

2015

City Arts Magazine

Future List: The Architects: GO'C

2014

Gray Magazine, Issue 19

Hot, New Next

Lectures & Presentations

2024

NORDIC NORTHWEST - NORDIA HOUSE

Modern Sauna Architecture

2022

SEATTLE AIA - TRANSFORMING RESIDENTIAL PRACTICE

The Rambler: Community and Craft

2020

UNIVERSITY OF WASHINGTON

Firm Typology Presentation, Professional Practice

2019

SEATTLE AIA PRESIDENT'S DINNER

Honoree: Regional Emerging Firm Award

2019

A&R SOLAR

Invited guest speaker

2018

UNIVERSITY OF WASHINGTON

Firm Typology Presentation, Professional Practice

2017

SEATTLE CENTRAL COLLEGE

Invited guest lecture to Graphic Design Students

2015

RURAL STUDIO

Invited guest speaker at 2015 Soup Roast

2015

UNIVERSITY OF WASHINGTON

Invited guest critics for Graphic Design program presentations